Meet the Challenges of Today's Selling Environment
Successful Selling in today’s environment requires understanding the expectations of the new and different consumer.  This updated class reinforces the SCORE sales process, incorporating new techniques including:

  • Being transparent to the customer
  • Offering pricing early
  • Pictorially describing your install
  • Empowering the consumer to make the decision

The class also includes:

  • Advanced closing and handling objections
  • Tools for selling two stage and variable air flow
  • Financing tips to increase ticket sales
  • Developing a strong referral base for future sales

Get prepared for the fall selling season!  Check the schedule for a class in your area and register today!

If you have an existing Learning Center ID, please sign in with that ID prior to registration for the class.

NOTE: If you are a Lennox dealer or Allied distributor, please sign into DaveNet or


MasterSelling Promo

PlayPlay Video


"Hands down the best sales class I've ever attended! Very interactive. The instructor is current on technology and provides practices that will produce results." -- E. Dirks, Dirks Heating & Cooling

“If I had to choose what I got most out of it, it would be how I look at sales calls now.  After 10 years of selling HVAC, the repetition was unbearable.  Now I can look at each appointment through different eyes because I won’t be focusing on the equipment – nor will I be doing most of the talking.” -- D. Wuksinich, All Comfort Services

"The entire week was extremely enlightening. Combination of sales & product training led to an extremely practical class that generated interesting, intelligent conversions. No time was wasted."  -- D. Zezza, Sila

"The instructor did a fantastic job! One of the best sales trainings I've been on. He teaches actual fundamentals of selling HVAC without using scripts so we don't sound like robots." -- R. Survant, Survant Systems